PG&E
My first day at our San Francisco office was spent getting a handle on what was happening with the SmartRate program microsite...and what needed to get done. I ended up taking over the producer duties on this about two weeks after I joined the team.
I was in charge of reporting on the program enrollments daily, as well as data analysis and reporting and working with a third party vendor to coordinate additional work flows.
See it here
I had the opportunity to work with Chris Black, who we ended up hiring full time. Amazing developer, great guy, I learned a ton from him, and had a great time doing it.
I also worked on the microsite for the SmartAC program, starting with estimating, schedule creation and modification, resource allocations (managed 3 freelancers simultaneously), as well as setting up a data feed with a third party vendor.
Kaiser Permanente
For the last half of 2008, I was the producer on http://www.buykp.org/. (In order to access the site, enter zip 90210.)
Ther are a total of eight versions of buykp.org, one for each of these states: CA, CO, OH, HI, GA, WA, OR and MAS (mid atlantic states of Maryland, D.C. and Virginia).
Content on each of the regions is different and revisions take approximately one month for each portal.
We are also responsible for the creative on buykp.org.
I also worked on content and form updates, as well as A/B testing for the zip entry to try and reduce the current 85% bounce rate on the current zip entry. We recommended a zip-overlay using a modal window (lightbox).
Washington State Tourism
My first experience with interactive was with the Washington State Tourism banner and paid search campaign in early 08.
Being the first year that Tourism had the budget for online, we recommended a comprehensive media plan with inventory on the top 50 travel sites.
We used the assets from the print campaign to build rich media, expandable banners.
I'm going to learn how to host the banners so they are always available--coming soon!
In addition to banners, we continued the paid search campaign that had been started the year before. This was tied in to an overall effort to increase online presence of Washington State Tourism, as they were also working on dramatically revising their site.
Washington Forest Protection Association
Just after Tourism's creative was finished, it was on to WFPA's banner for 08.
WFPA needed to continue using the existing banner, but had a small budget to revise and add new information. WFPA's goal was/is to educate "good voters" (those who voted in 2 of the last 4 elections) and legislators on the practices of sustainable forestry in Washington state.
After tossing around many ideas internally, I was given the opportunity to present my idea of adding a new "hot spot" in each frame of the banner. This met all of the client's goals and was something we could execute internally given a tight time crunch.
The banner is going to be posted here.
