WFPA: 2008 in Review
This document was called the "leave behind" as it was given out at the end of WFPA's annual meeting to all attendees, summarizing accomplishments for the year.
Washington State Tourism-2008 Print Campaign:
Wine Ad
Flight Ad
Mt. St. Helens Ad
Museum of Glass Ad
16 different publications, 56 inserts, four month campaign.
Washington State Tourism-2008 Co-Op Print Campaign:
Example
For about six months, I worked with publisher representatives to sell 1/6 page co-op spaces to Washington Tourism partners around Washington state. Just under $500,000 was sold, the most ever in the four year history of the co-op program.
This was one of the more demanding projects, as I had to be very diligent in my organization in order to accurately track who each co-op space was sold to, for how much, and receive/edit all materials from those purchasing the spaces in order to create co-op pages.
