After just over a year on the Student Audience Marketing team at Microsoft, I came to the conclusion that I had gained a great deal of knowledge about the inner-workings of Microsoft, but had no real desire to stay there long-term.
This lead to my decision to pitch the executive team at Exsilio Solutions on the idea of me running corporate marketing and PR. This position did not exist, but I knew exactly what needed to get done, and how to do it.
I started by putting together a deck on all of the elements that needed to be in place for Exsilio to successfully build their brand and market themselves as a full-service technology solutions provider. I presented my plan, which included high level strategy as well as a tactics, and I was awarded the job.
This is really an amazing opportunity, as Exsilio has needed this for over a year now, to the point of it being a thorn in our sides. I have the chance to build Exsilio's brand and help win new business, by implementing a basic marketing and PR plan, and doing so completely from the ground up, with no existing framework or guidelines.
We're about a month into it now, and I've led the executive team through marketing and brand planning exercises, where we've determined mission statement, pillars and goals, target audiences, value propositions, tactical elements, and more. I'm having a great time and I can't wait for what's next.
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