Microsoft Student Audience Marketing

Over the past 9 months, I've had the pleasure of working under Amy Strande, director of the Student Audience Marketing group at Microsoft.

In this role, I manage four of our main digital properties and two associated campaigns. Our goals are to create awareness around our digital properties (drive traffic) as a resource for students to learn, work and play. In this role, I manage content additions (project management) by working with various development vendors, as well as strategy for how each channel should operate, and the connections between each channel. I also manage the content and sending for the monthly student newsletter (80,000 subscribers ww). Through leading the newsletter, I've also been fully trained to use ExactTarget.

I've written a whitepaper on how best our team could leverage social media (it was also meant to be an informational/educational resource for Amy). I've written a plan on how to utilize our Student Lounge--the only social networking site from Microsoft just for students, and grown Twitter to over 1,000 followers in 7 months. Here's how I introduced my plan for Twitter.

We're hitting our traffic goals on all digital channels, and we're excited to see what next year holds.

Our channels:
Microsoft Student Experience site
Microsoft Student Lounge
ms_student on Twitter
Student Experience on Facebook
Student Experience on mobile